There was little ambiguity when it came to the brief for Mooii’s stores – 'Mooii' comes from the Dutch word for ‘beautiful’ and our designs invariably needed to follow suit. Since 2021, we've designed twelve locations for the retailer across the country, each with its own distinct identity.

Known for its stylish accessories, fanciful jewellery and carefully curated giftware items, Mooii sought to translate the premium quality of their products into a premium shopping experience. The warm and inviting colour palette, as well as a strong use of geometry, catches the eye; while discreet, functional storage and a recessed POS displays have been seamlessly designed into its shop floors.